It’s strange to think how far we’ve come since founding Nothing in late October of last year.
From early concepts in winter to ear (1)’s fast-approaching launch this summer.
But it’s even stranger when we step back and see that ear (1) is only the beginning, the first step in a long and exciting journey ahead.
A journey towards nothing.
Our mission is to remove barriers between people and technology to create a seamless digital future that looks, lives, and feels like nothing.
For those hoping for a disappearing act overnight, ear (1) falls short.
The greatest visions are not realized with the flip of a switch, but instead through countless small successes. ear (1) is just the start.
Design is still top secret but what we can tell you is that ear (1) combines notes of transparency, iconic form, and refined functionality. It is the starting point that will define the artistry, confidence and craftsmanship that will carry our products and services for years to come.
Everything that is ear (1) is there with purpose. Everything you see and everything you don’t see.
Even the name.
Mirroring the product’s stripped-down aesthetic, the name ear (1) echoes our raw ambition — to let things be what they are.
We don’t try to dress it up with a fancy name. Nor do we want to sit around debating said names. We let ear (1) speak for itself.
Can you guess what the sequel will be called?
Good. Us too.
So why start with earbuds? Like you, we love music, podcasts, and audiobooks.
We like to immerse ourselves into a world of our choosing. And not have the world choose for us.
But more than that, we believe the earphones market was begging for differentiation, a space where we can elevate design and deliver value from day one.
Additionally, as an area of hyper growth, the earphones market will provide a fertile backdrop as we strengthen our capabilities and prepare to enter new product categories.
But all that is for another day.
Today we celebrate and look forward together to the coming launch of ear (1).
We can’t wait to share it with you. So make sure to sign up for our newsletter for the latest details as they become available.